{"id":26587,"date":"2024-04-02T22:11:30","date_gmt":"2024-04-03T03:11:30","guid":{"rendered":"https:\/\/luisbetancourt.co\/consola\/?post_type=product&#038;p=26587"},"modified":"2026-01-07T10:30:40","modified_gmt":"2026-01-07T15:30:40","slug":"curso-de-google-ads-para-grupos","status":"publish","type":"product","link":"https:\/\/luisbetancourt.co\/consola\/producto\/curso-de-google-ads-para-grupos\/","title":{"rendered":"Curso de Google Ads para grupos"},"content":{"rendered":"<ul>\n<li>\n<div class=\"kt-accordion-header-wrap\"><button id=\"kt-accordion-header-197158\" class=\"kt-blocks-accordion-header kt-acccordion-button-label-show kt-accordion-panel-active\" aria-controls=\"kt-accordion-panel-197158\" data-kt-accordion-header-id=\"0\" aria-expanded=\"true\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">M\u00f3dulo 0: Prerrequisitos \u2013 Antes de Google Ads<\/span><\/span><\/button><\/div>\n<div id=\"kt-accordion-panel-197158\" class=\"kt-accordion-panel kt-accordion-panel-active\" role=\"region\" aria-labelledby=\"kt-accordion-header-197158\" data-panel-height=\"0px\">\n<div class=\"kt-accordion-panel-inner\">\n<ul>\n<li>Introducci\u00f3n al Marketing Digital<\/li>\n<li>An\u00e1lisis de palabras clave<\/li>\n<li>Cl\u00ednica de p\u00e1ginas de aterrizaje<\/li>\n<li>Medici\u00f3n b\u00e1sica con Google Analytics\n<ul>\n<li>Configuraci\u00f3n de conversiones<\/li>\n<\/ul>\n<\/li>\n<li>Principios de Copywriting para la redacci\u00f3n de anuncios<\/li>\n<\/ul>\n<div class=\"kt-accordion-header-wrap\"><button id=\"kt-accordion-header-115642\" class=\"kt-blocks-accordion-header kt-acccordion-button-label-show kt-accordion-panel-active\" aria-controls=\"kt-accordion-panel-115642\" data-kt-accordion-header-id=\"1\" aria-expanded=\"true\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">M\u00f3dulo 1: Introducci\u00f3n a Google Ads<\/span><\/span><\/button><\/div>\n<div id=\"kt-accordion-panel-115642\" class=\"kt-accordion-panel kt-accordion-panel-active\" role=\"region\" aria-labelledby=\"kt-accordion-header-115642\" data-panel-height=\"271px\">\n<div class=\"kt-accordion-panel-inner\">\n<ul>\n<li>Los 2 tipos de clientes<\/li>\n<li>El potencial de Google<\/li>\n<li>SEO vs SEM<\/li>\n<li>Ventajas de Google Ads.<\/li>\n<li>Historia de Google Ads<\/li>\n<li>Costos en Google Ads<\/li>\n<li>Indicadores importantes en Google Ads<\/li>\n<li>F\u00f3rmula del \u00e9xito en Google Ads<\/li>\n<\/ul>\n<div class=\"kt-accordion-header-wrap\"><button id=\"kt-accordion-header-20845\" class=\"kt-blocks-accordion-header kt-acccordion-button-label-show kt-accordion-panel-active\" aria-controls=\"kt-accordion-panel-20845\" data-kt-accordion-header-id=\"2\" aria-expanded=\"true\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">M\u00f3dulo 2: Fundamentos de Google Ads<\/span><\/span><\/button><\/div>\n<div id=\"kt-accordion-panel-20845\" class=\"kt-accordion-panel kt-accordion-panel-active\" role=\"region\" aria-labelledby=\"kt-accordion-header-20845\" data-panel-height=\"0px\">\n<div class=\"kt-accordion-panel-inner\">\n<ul>\n<li>Creaci\u00f3n y configuraci\u00f3n de cuenta profesional en Google Ads.<\/li>\n<li>Estructura de una campa\u00f1a:\n<ul>\n<li>Nivel cuenta y campa\u00f1as.<\/li>\n<li>Grupos de anuncios, anuncios y keywords.<\/li>\n<\/ul>\n<\/li>\n<li>Tipos de campa\u00f1as:\n<ul>\n<li>Red de B\u00fasqueda.<\/li>\n<li>Red de Display.<\/li>\n<li>Video.<\/li>\n<li>Shopping.<\/li>\n<li>App.<\/li>\n<li>M\u00e1ximo Rendimiento.<\/li>\n<li>Generaci\u00f3n de demanda.<\/li>\n<\/ul>\n<\/li>\n<li>Pol\u00edticas publicitarias de Google Ads.<\/li>\n<\/ul>\n<div class=\"kt-accordion-header-wrap\"><button id=\"kt-accordion-header-363198\" class=\"kt-blocks-accordion-header kt-acccordion-button-label-show kt-accordion-panel-active\" aria-controls=\"kt-accordion-panel-363198\" data-kt-accordion-header-id=\"3\" aria-expanded=\"true\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">M\u00f3dulo 3: Red de b\u00fasqueda<\/span><\/span><\/button><\/div>\n<div id=\"kt-accordion-panel-363198\" class=\"kt-accordion-panel kt-accordion-panel-active\" role=\"region\" aria-labelledby=\"kt-accordion-header-363198\" data-panel-height=\"0px\">\n<div class=\"kt-accordion-panel-inner\">\n<ul>\n<li>Configuraci\u00f3n de campa\u00f1a<\/li>\n<li>Configuraci\u00f3n de grupos de anuncios<\/li>\n<li>Tipos de concordancia<\/li>\n<li>Creaci\u00f3n de anuncios\n<ul>\n<li>Redacci\u00f3n de textos persuasivos.<\/li>\n<li>Extensiones (Recursos) de anuncios.<\/li>\n<\/ul>\n<\/li>\n<li>Estrategias de oferta.<\/li>\n<li>Manejo de Presupuestos<\/li>\n<\/ul>\n<div class=\"kt-accordion-header-wrap\"><button id=\"kt-accordion-header-296174\" class=\"kt-blocks-accordion-header kt-acccordion-button-label-show kt-accordion-panel-active\" aria-controls=\"kt-accordion-panel-296174\" data-kt-accordion-header-id=\"4\" aria-expanded=\"true\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">M\u00f3dulo 4: Optimizaci\u00f3n de campa\u00f1as de b\u00fasqueda<\/span><\/span><\/button><\/div>\n<div id=\"kt-accordion-panel-296174\" class=\"kt-accordion-panel kt-accordion-panel-active\" role=\"region\" aria-labelledby=\"kt-accordion-header-296174\" data-panel-height=\"0px\">\n<div class=\"kt-accordion-panel-inner\">\n<ul>\n<li>Creaci\u00f3n y configuraci\u00f3n de campa\u00f1a<\/li>\n<li>Estructura de Grupos de Anuncios<\/li>\n<li>Revisi\u00f3n del nivel de calidad<\/li>\n<li>Revisi\u00f3n de reporte de t\u00e9rminos de b\u00fasqueda<\/li>\n<li>Adici\u00f3n de nuevas palabras clave<\/li>\n<li>Adici\u00f3n de palabras clave negativas<\/li>\n<li>Optimizaci\u00f3n de anuncios<\/li>\n<li>Optimizaci\u00f3n de p\u00e1ginas de aterrizaje<\/li>\n<\/ul>\n<div class=\"kt-accordion-header-wrap\"><button id=\"kt-accordion-header-494385\" class=\"kt-blocks-accordion-header kt-acccordion-button-label-show kt-accordion-panel-active\" aria-controls=\"kt-accordion-panel-494385\" data-kt-accordion-header-id=\"5\" aria-expanded=\"true\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">M\u00f3dulo 5: Red de display<\/span><\/span><\/button><\/div>\n<div id=\"kt-accordion-panel-494385\" class=\"kt-accordion-panel kt-accordion-panel-active\" role=\"region\" aria-labelledby=\"kt-accordion-header-494385\" data-panel-height=\"0px\">\n<div class=\"kt-accordion-panel-inner\">\n<ul>\n<li>Creaci\u00f3n y configuraci\u00f3n de la campa\u00f1a<\/li>\n<li>Tipos de segmentaci\u00f3n\n<ul>\n<li>Por el p\u00fablico<\/li>\n<li>Por el contenido<\/li>\n<\/ul>\n<\/li>\n<li>Formatos de anuncio<\/li>\n<li>Pr\u00e1cticas recomendadas<\/li>\n<li>Indicadores clave y optimizaci\u00f3n<\/li>\n<\/ul>\n<div class=\"kt-accordion-header-wrap\"><button id=\"kt-accordion-header-279458\" class=\"kt-blocks-accordion-header kt-acccordion-button-label-show kt-accordion-panel-active\" aria-controls=\"kt-accordion-panel-279458\" data-kt-accordion-header-id=\"6\" aria-expanded=\"true\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">M\u00f3dulo 6: Red de video<\/span><\/span><\/button><\/div>\n<div id=\"kt-accordion-panel-279458\" class=\"kt-accordion-panel kt-accordion-panel-active\" role=\"region\" aria-labelledby=\"kt-accordion-header-279458\" data-panel-height=\"0px\">\n<div class=\"kt-accordion-panel-inner\">\n<ul>\n<li>Creaci\u00f3n y configuraci\u00f3n de la campa\u00f1a<\/li>\n<li>Tipos de segmentaci\u00f3n\n<ul>\n<li>Por el p\u00fablico<\/li>\n<li>Por el contenido<\/li>\n<\/ul>\n<\/li>\n<li>Formatos de anuncio<\/li>\n<li>Pr\u00e1cticas recomendadas<\/li>\n<li>Indicadores clave y optimizaci\u00f3n<\/li>\n<\/ul>\n<div class=\"kt-accordion-header-wrap\"><button id=\"kt-accordion-header-870319\" class=\"kt-blocks-accordion-header kt-acccordion-button-label-show kt-accordion-panel-active\" aria-controls=\"kt-accordion-panel-870319\" data-kt-accordion-header-id=\"7\" aria-expanded=\"true\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">M\u00f3dulo 7: Campa\u00f1as de Shopping<\/span><\/span><\/button><\/div>\n<div id=\"kt-accordion-panel-870319\" class=\"kt-accordion-panel kt-accordion-panel-active\" role=\"region\" aria-labelledby=\"kt-accordion-header-870319\" data-panel-height=\"0px\">\n<div class=\"kt-accordion-panel-inner\">\n<ul>\n<li>Integraci\u00f3n con el Google Merchant Center<\/li>\n<li>Creaci\u00f3n y configuraci\u00f3n de la campa\u00f1a<\/li>\n<li>Pr\u00e1cticas recomendadas<\/li>\n<li>Indicadores clave y optimizaci\u00f3n<\/li>\n<\/ul>\n<div class=\"kt-accordion-header-wrap\"><button id=\"kt-accordion-header-939206\" class=\"kt-blocks-accordion-header kt-acccordion-button-label-show kt-accordion-panel-active\" aria-controls=\"kt-accordion-panel-939206\" data-kt-accordion-header-id=\"8\" aria-expanded=\"true\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">M\u00f3dulo 8: Campa\u00f1as de Instalaci\u00f3n de Apps<\/span><\/span><\/button><\/div>\n<div id=\"kt-accordion-panel-939206\" class=\"kt-accordion-panel kt-accordion-panel-active\" role=\"region\" aria-labelledby=\"kt-accordion-header-939206\" data-panel-height=\"0px\">\n<div class=\"kt-accordion-panel-inner\">\n<ul>\n<li>Integraci\u00f3n con el App<\/li>\n<li>Creaci\u00f3n y configuraci\u00f3n de la campa\u00f1a<\/li>\n<li>Pr\u00e1cticas recomendadas<\/li>\n<li>Indicadores clave y optimizaci\u00f3n<\/li>\n<\/ul>\n<div class=\"kt-accordion-header-wrap\"><button id=\"kt-accordion-header-177520\" class=\"kt-blocks-accordion-header kt-acccordion-button-label-show kt-accordion-panel-active\" aria-controls=\"kt-accordion-panel-177520\" data-kt-accordion-header-id=\"9\" aria-expanded=\"true\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">M\u00f3dulo 9: Campa\u00f1as de M\u00e1ximo Rendimiento<\/span><\/span><\/button><\/div>\n<div id=\"kt-accordion-panel-177520\" class=\"kt-accordion-panel kt-accordion-panel-active\" role=\"region\" aria-labelledby=\"kt-accordion-header-177520\" data-panel-height=\"0px\">\n<div class=\"kt-accordion-panel-inner\">\n<ul>\n<li>Creaci\u00f3n y configuraci\u00f3n de la campa\u00f1a<\/li>\n<li>Pr\u00e1cticas recomendadas<\/li>\n<li>Indicadores clave y optimizaci\u00f3n<\/li>\n<\/ul>\n<div class=\"kt-accordion-header-wrap\"><button id=\"kt-accordion-header-536878\" class=\"kt-blocks-accordion-header kt-acccordion-button-label-show kt-accordion-panel-active\" aria-controls=\"kt-accordion-panel-536878\" data-kt-accordion-header-id=\"10\" aria-expanded=\"true\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">M\u00f3dulo 10: Campa\u00f1as de Generaci\u00f3n de Demanda<\/span><\/span><\/button><\/div>\n<div id=\"kt-accordion-panel-536878\" class=\"kt-accordion-panel kt-accordion-panel-active\" role=\"region\" aria-labelledby=\"kt-accordion-header-536878\" data-panel-height=\"0px\">\n<div class=\"kt-accordion-panel-inner\">\n<ul>\n<li>Creaci\u00f3n y configuraci\u00f3n de la campa\u00f1a<\/li>\n<li>Pr\u00e1cticas recomendadas<\/li>\n<li>Indicadores clave y optimizaci\u00f3n<\/li>\n<\/ul>\n<div class=\"kt-accordion-header-wrap\"><button id=\"kt-accordion-header-930389\" class=\"kt-blocks-accordion-header kt-acccordion-button-label-show kt-accordion-panel-active\" aria-controls=\"kt-accordion-panel-930389\" data-kt-accordion-header-id=\"11\" aria-expanded=\"true\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">M\u00f3dulo 11: Remarketing en Google Ads<\/span><\/span><\/button><\/div>\n<div id=\"kt-accordion-panel-930389\" class=\"kt-accordion-panel kt-accordion-panel-active\" role=\"region\" aria-labelledby=\"kt-accordion-header-930389\" data-panel-height=\"0px\">\n<div class=\"kt-accordion-panel-inner\">\n<ul>\n<li>Tipos de p\u00fablicos<\/li>\n<li>Creaci\u00f3n y configuraci\u00f3n de campa\u00f1as (B\u00fasqueda, display y video)<\/li>\n<\/ul>\n<div class=\"kt-accordion-header-wrap\"><button id=\"kt-accordion-header-695327\" class=\"kt-blocks-accordion-header kt-acccordion-button-label-show kt-accordion-panel-active\" aria-controls=\"kt-accordion-panel-695327\" data-kt-accordion-header-id=\"12\" aria-expanded=\"true\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">M\u00f3dulo 12: Casos pr\u00e1cticos y estrategias avanzadas<\/span><\/span><\/button><\/div>\n<div id=\"kt-accordion-panel-695327\" class=\"kt-accordion-panel kt-accordion-panel-active\" role=\"region\" aria-labelledby=\"kt-accordion-header-695327\" data-panel-height=\"0px\">\n<div class=\"kt-accordion-panel-inner\">\n<ul>\n<li>Casos de estudio<\/li>\n<li>Estrategias de optimizaci\u00f3n avanzadas<\/li>\n<li>Google Ads Editor<\/li>\n<\/ul>\n<div class=\"kt-accordion-header-wrap\"><button id=\"kt-accordion-header-409949\" class=\"kt-blocks-accordion-header kt-acccordion-button-label-show kt-accordion-panel-active\" aria-controls=\"kt-accordion-panel-409949\" data-kt-accordion-header-id=\"13\" aria-expanded=\"true\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">M\u00f3dulo 13: Otras herramientas, \u00e9tica y sostenibilidad<\/span><\/span><\/button><\/div>\n<div id=\"kt-accordion-panel-409949\" class=\"kt-accordion-panel kt-accordion-panel-active\" role=\"region\" aria-labelledby=\"kt-accordion-header-409949\" data-panel-height=\"0px\">\n<div class=\"kt-accordion-panel-inner\">\n<ul>\n<li>Think with Google<\/li>\n<li>MCC \u2013 Manejo de Google Ads para Agencias<\/li>\n<li>Skillshop<\/li>\n<li>Programa de Google Partners<\/li>\n<li>\u00c9tica, Sostenibilidad y Green Ads<\/li>\n<\/ul>\n<div class=\"kt-accordion-header-wrap\"><button id=\"kt-accordion-header-856840\" class=\"kt-blocks-accordion-header kt-acccordion-button-label-show kt-accordion-panel-active\" aria-controls=\"kt-accordion-panel-856840\" data-kt-accordion-header-id=\"14\" aria-expanded=\"true\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">M\u00f3dulo 14: Certificaciones oficiales de Google Ads<\/span><\/span><\/button><\/div>\n<div id=\"kt-accordion-panel-856840\" class=\"kt-accordion-panel kt-accordion-panel-active\" role=\"region\" aria-labelledby=\"kt-accordion-header-856840\" data-panel-height=\"0px\">\n<div class=\"kt-accordion-panel-inner\">\n<ul>\n<li>Conceptos clave para la certificaci\u00f3n<\/li>\n<li>Simulacro de examen de certificaci\u00f3n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Aprende a crear y optimizar campa\u00f1as en Google Ads (Redes de b\u00fasqueda, display, video, shopping, apps, m\u00e1ximo rendimiento, generaci\u00f3n de demanda y remarketing) y aumenta as\u00ed los resultados de tu negocio en el corto plazo.<\/p>\n","protected":false},"featured_media":25518,"template":"","meta":[],"product_brand":[],"product_cat":[74],"product_tag":[],"class_list":{"0":"post-26587","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-cursos","7":"user-has-not-earned","9":"first","10":"instock","11":"virtual","12":"sold-individually","13":"taxable","14":"purchasable","15":"product-type-courses"},"_links":{"self":[{"href":"https:\/\/luisbetancourt.co\/consola\/wp-json\/wp\/v2\/product\/26587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luisbetancourt.co\/consola\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/luisbetancourt.co\/consola\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luisbetancourt.co\/consola\/wp-json\/wp\/v2\/media\/25518"}],"wp:attachment":[{"href":"https:\/\/luisbetancourt.co\/consola\/wp-json\/wp\/v2\/media?parent=26587"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/luisbetancourt.co\/consola\/wp-json\/wp\/v2\/product_brand?post=26587"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/luisbetancourt.co\/consola\/wp-json\/wp\/v2\/product_cat?post=26587"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/luisbetancourt.co\/consola\/wp-json\/wp\/v2\/product_tag?post=26587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}