{"id":25393,"date":"2022-02-27T06:39:04","date_gmt":"2022-02-27T11:39:04","guid":{"rendered":"https:\/\/luisbetancourt.co\/tacticomd\/?post_type=product&#038;p=25393"},"modified":"2023-05-09T07:07:30","modified_gmt":"2023-05-09T12:07:30","slug":"planeacion-de-sitios-web","status":"publish","type":"product","link":"https:\/\/luisbetancourt.co\/consola\/producto\/planeacion-de-sitios-web\/","title":{"rendered":"Planeaci\u00f3n de Sitios Web"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Recorre los pasos necesarios para planear correctamente un sitio web, desde las bases hasta el brief (Documento de requerimientos).<br \/>\nIncluye:<\/p>\n<ul>\n<li>Bases\n<ul>\n<li>Canvas de modelo de negocio<\/li>\n<li>Definici\u00f3n de objetivos (OKRs)<\/li>\n<li>Desarrollo de arquetipos de cliente (Buyer persona)<\/li>\n<li>An\u00e1lisis de palabras clave<\/li>\n<li>An\u00e1lisis de competidores<\/li>\n<li>Principios de construcci\u00f3n de marca<\/li>\n<\/ul>\n<\/li>\n<li>Dise\u00f1o\n<ul>\n<li>Conceptos b\u00e1sicos de infraestructura, dise\u00f1o y experienciad de usuario<\/li>\n<li>Principios de Copywriting<\/li>\n<li>Principios de Storytelling<\/li>\n<li>Principios de Fotograf\u00eda<\/li>\n<li>Checklist de Sitios Web Efectivos<\/li>\n<li>Principios de Comercio Electr\u00f3nico<\/li>\n<li>Formato de Brief<\/li>\n<li>Acuerdo de voluntades (Para delegar la construcci\u00f3n del sitio web)<\/li>\n<li>Marketing de Contenidos<\/li>\n<li>Plantilla de Calendario Editorial<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"featured_media":25394,"template":"","meta":[],"product_brand":[],"product_cat":[74],"product_tag":[],"class_list":{"0":"post-25393","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-cursos","7":"user-has-not-earned","9":"first","10":"instock","11":"virtual","12":"sold-individually","13":"purchasable","14":"product-type-course"},"_links":{"self":[{"href":"https:\/\/luisbetancourt.co\/consola\/wp-json\/wp\/v2\/product\/25393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luisbetancourt.co\/consola\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/luisbetancourt.co\/consola\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luisbetancourt.co\/consola\/wp-json\/wp\/v2\/media\/25394"}],"wp:attachment":[{"href":"https:\/\/luisbetancourt.co\/consola\/wp-json\/wp\/v2\/media?parent=25393"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/luisbetancourt.co\/consola\/wp-json\/wp\/v2\/product_brand?post=25393"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/luisbetancourt.co\/consola\/wp-json\/wp\/v2\/product_cat?post=25393"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/luisbetancourt.co\/consola\/wp-json\/wp\/v2\/product_tag?post=25393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}